The rebranding was not only about refreshing the visual identity but also about articulating a clearer voice for the studio as it entered its next chapter. Graphic Dpt evolved from a small, independent practice into a cross-regional design consultancy with multidisciplinary collaborations and clients ranging from cultural institutions to tech startups. The new identity needed to reflect that shift: a studio rooted in clarity and thoughtfulness, yet dynamic and experimental in its approach. We started with a refined logotype—minimal, typographically balanced, and custom-built with soft geometric forms to subtly echo the circle origin story. A modular identity system was created to allow flexibility across print, digital, and spatial applications. The brand palette shifted to a monochromatic base punctuated with vibrant accents—visual sparks that hint at the energy of creation. Typography was reimagined using a clean grotesk paired with a humanist serif, allowing the brand to speak with both rationality and warmth.