Before the pixels, there was touch.


I believe great design starts with human intuition. The subtle gestures, textures, and emotions that no algorithm can replicate. In a world shaped by algorithms, I craft identities and stories that connect through feeling, not formula. Where every detail is thoughtfully shaped to create meaningful connections. This is design made to resonate. Not just seen, but felt.





Billy Cheung (b. 1992), UK based creative director and brand designer from Hong Kong. He has a knack for creating stunning visual narratives. Before joining his current role, as the design director of Graphic Dpt in Hong Kong and Taiwan, Billy worked on a wide range of arts, cultural, and commercial projects with international clients and award-winning studios across Asia. He brings over a decade of expertise in brand architecture and system, strategy, design, and communications to life. Billy has led creative teams in developing impactful identities and digital projects, earning numerous accolades in major design awards.


Walking you through the journey.
The Design Process


Brand Architecture


Strategic structure of brand relationships. Guiding the way and propelling progress. Analysing your goals, the market and your audience in order to create brand hierarchy and brand-level strategy, that establishes a solid foundation for success.

Brand System


Building powerful stories that truly resonate. From creating a brand's visual identity to crafting its messaging, every aspect of work is focused on building strong connections with audiences and ensuring that our brands stand the test of time.

Design & Production


The perfect combination of creativity and functionality. Let's craft immersive and responsive experiences that will drive engagement and achieve your goals!

Launch


Transformative Ideas in Action: Unleashing the Power to Bring Your Vision to Life! From start to finish, making sure your launch is nothing short of amazing, putting your project in the spotlight like never before!



Design Services

BRAND SYSTEM
        Brand Refresh
        Brand Strategy
        Branding & Identity
        Naming
        Creative Direction
        Art Direction
        Illustration
        Copywriting
        Positioning Alignment


PRINT & GRAPHIC
        Packaging
        Campaign
        Publication
        Signage & Wayfinding System


ART DIRECTION
        Design Direction
        Design Consultancy


DIGITAL
        Web Design (Front-end)
        Wordpress Development (Back-end)


SPATIAL & LANDSCAPE DESIGN
        Visual-Spatial Integration


SOCIAL MEDIA
        Video & Reels Creation
        Editing & Post Production


CONSULTANCY
        Design / Visual Consultant



Awards

London Design Awards
      Gold
2023

MUSE Creative Awards
      Gold
2023

MUSE Creative Awards
      Silver
2022

A' Design Awards
      Excellence
2022

DIELINE Awards
      Shortlisted
2022

C-IDEA Design Award
      Excellence
2021

IDA Design Awards
      Honorable Mention
2021

Indigo Design Awards
      Silver
2020

German Design Award
      Special — Excellence
2019

IDA Design Awards
      Honorable Mention
2017

IDA Design Awards
      Silver
2017

CGDA Design Award
      Excellence
2017



Selected Clients

Graphic Dpt
Taiwan Design Research Institute
COLLECTIVE
Ginger Store
Goomusic
Hall1C
Endy jaugwokyin
Vague Eyes
WOW Music
AP
bli bla workshop
moi nivak
Hong Kong Arts Centre
Hong Kong Arts Development Council
Match Grip Music Workshop
The Soundwave Music Production
Wilston Academic Group
NAKA Taipei
More Than Cold Drip
Wan Shun Agriculture / Tian Jiang Crops
Épais
Fovea Jewelry



Press

“moi nivak Is A New Player In The Field”
     DIELINE Studio
2022


“Online Retailer Branding Designed by Graphic Dpt”
     World Brand Design Society
2021


“Creativity Comes First” Interview
     CUTOUT Magazine
2019




© 2025 Billy Cheung
UK —    :