I believe great design starts with human intuition. The subtle gestures, textures, and emotions that no algorithm can replicate. In a world shaped by algorithms, I craft identities and stories that connect through feeling, not formula. Where every detail is thoughtfully shaped to create meaningful connections. This is design made to resonate. Not just seen, but felt.
Billy Cheung (b. 1992), UK based creative director and brand designer from Hong Kong. He has a knack for creating stunning visual narratives. Before joining his current role, as the design director of Graphic Dpt in Hong Kong and Taiwan, Billy worked on a wide range of arts, cultural, and commercial projects with international clients and award-winning studios across Asia. He brings over a decade of expertise in brand architecture and system, strategy, design, and communications to life. Billy has led creative teams in developing impactful identities and digital projects, earning numerous accolades in major design awards.
Walking you through the journey.
The Design Process
Brand Architecture
Strategic structure of brand relationships. Guiding the way and propelling progress. Analysing your goals, the market and your audience in order to create brand hierarchy and brand-level strategy, that establishes a solid foundation for success.
Brand System
Building powerful stories that truly resonate. From creating a brand's visual identity to crafting its messaging, every aspect of work is focused on building strong connections with audiences and ensuring that our brands stand the test of time.
Design & Production
The perfect combination of creativity and functionality. Let's craft immersive and responsive experiences that will drive engagement and achieve your goals!
Launch
Transformative Ideas in Action: Unleashing the Power to Bring Your Vision to Life! From start to finish, making sure your launch is nothing short of amazing, putting your project in the spotlight like never before!
Design Services
BRAND SYSTEM Brand Refresh Brand Strategy Branding & Identity Naming
Creative Direction Art Direction Illustration Copywriting
Positioning Alignment
PRINT & GRAPHIC Packaging
Campaign
Publication
Signage & Wayfinding System
ART DIRECTION
Design Direction
Design Consultancy
DIGITAL Web Design (Front-end) Wordpress Development (Back-end)