P009

Fovea Jewelry


Brand Identity
Brand Strategy




Visual branding of the newly founded luxury brand Fovea Jewelry for its visual identity and brand communication materials was completed.

           Given the neutral context and textured stage display, we created a customised logotype to complement the brand logo and the interior design, as well as the display scenography. The communication materials were designed in accordance with the brand guidelines.





Client
    Fovea Jewelry Holdings Ltd.

Category
    Brand Identity
    Brand Strategy

Sector
    Fashion & Retail
Year
    2017
Agency    COLLECTIVE

Creative Direction    Betty Ng

Art Direction    Dani Chong

Design    Billy Cheung
    Suki Ma

Spatial & Interior Design    Betty Ng @ COLLECTIVE
    Katja Lam @ COLLECTIVE
    A. Lau
    G. Ng

Print Production    Colham Printing
    01 Printing

Photography    Kevin Mak




© 2025 Billy Cheung
UK —