Billy Cheung



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    Galactica

    銀河鉄道之夜
    Visual Identity
    Key Visual
    Packaging




    The concert Galactica by singer-songwriter Endy Chow was given a key visual and identity design.

    It was a visually compelling identity that conveyed the narrative of the singer-songwriter. The visual element was led by creative photography, conveying the story of the artist's rebirth and his "journey to the galaxy".

    The key visual was adopted in various forms to enable the marketing campaign and promotional materials for the event.




    The ten-year journey of the singer-songwriter was aimed to be told, as well as the theme of his concert being introduced. The concert was themed around a night train to the stars, initially dismissing his journey through the Milky Way as a dream.

    Remarking a new chapter to mark the milestone of the artist. The key visual was adopted in various forms to enable the marketing campaign and promotional materials for the event.




    Client
        Vague Eyes, WOW Music

    Category        Visual Identity
        Key Visual
        Packaging

    Sector
        Arts & Entertainment
    Year
        2018

    Location
        Hong Kong
    Agency    Hall1C
        One One Eleven

    Design    Billy Cheung
        Dragon Fly J Production
        3JBK
        Dan Fong

    Project Management    Jelly Cheng
        Canaan Fong

    Print Production    InkChaCha
        Colham Printing

    Concert Production    Surge Production
        M+ Production
        JCDecaux Transport

    Photography    Michael Wong




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