Billy Cheung


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    • P002 NAKA


    Branding & Identity
    Brand Strategy
    Packaging
    Signage




    NAKA, when pronounced as なか (naka) in Japanese, carries the meanings of "middle" and "balance". The exquisite sensation of balance, like a perfect harmony, evokes a unique response within each individual's heart.

               NAKA combines traditional classic beverages with modern taste aesthetics, offering a diverse beverage culture that caters to the lifestyle in Asia. From energizing caffeine for the daytime to soothing and comforting beverages for the evening, NAKA caters to the multi-faceted beverage preferences of individuals. Our goal is to merge traditional beverage craftsmanship with advanced taste aesthetics, redefining the market for handcrafted drinks and shaping the concept of "Elite To Go" takeaway beverage stores.








    In a city that never rests, let us take a moment to pause – Our daily lives are filled with hectic and trivial matters, suffocating us. Perhaps, we all need to take a step back and find a place to rest in this bustling city. 

               NAKA believes that the essence of life could be carried within ourselves. With a focus on takeaway, we created an elegant indoor space, featuring a grand counter and large glass windows that reflect the picturesque surroundings outside. Here, you can enjoy a cup of coffee or a refreshing beverage, while enjoying the outdoor drinking area, and take a deep breath, relishing a moment of respite. Just one corner is enough to reset oneself to a state of balance. This single cup represents NAKA's commitment to accompany you as we embark on the journey towards the future.







    Client
        NAKA Taipei
    Category
        Brand Strategy
        Brand Identity
        Packaging
        Signage
    Sector
        Beverage
    Year
        2023    Creative Direction    Billy Cheung

    Brand Design    Yuhsuan Huang

    Graphic Design    Yutung Wang

    Project Management    Abby Wang

    Interior Design    事作制所 Assiduous Design

    Production    全力印刷 Full Print



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