P003
More Than Cold Drip
不止冰滴
Branding & Identity
Brand Strategy
Packaging
Signage
More Than Cold Drip is a distinguished ice drip coffee brand in the city of Tainan, showcasing the fluidity and malleability of drip coffee. The brand epitomizes a bold and enterprising approach towards discovering the enigmatic path of life.
The logo was designed to characterize a typographic composition, where the letters incorporating flowing imagery, symbolizing the dynamic malleable nature of drip coffee, the rounded shape of water drops to express the essence of constant experimentation and evolution. For the post-processing, hot stamping foil was employed to emulate the refreshing impact of ice droplets. The overall color palette is large and uncomplicated, accentuating the brand's refined and sophisticated character.
The packaging design incorporates a sleek water droplet shape, symbolizing the ever-evolving and experimental nature of the brand. Through this design, we aim to convey the brand's agility, innovation, and evoke a sense of curiosity and anticipation among consumers.
For the hot stamping process, we decided to maintain the brand's recognizable foil stamping, which represents the forging and endless possibilities of ice droplets. This choice adds a touch of sophistication and elegance to the overall design. By combining it with a minimalistic and refined color palette, we accentuate the brand's meticulous professionalism while communicating our unwavering commitment to quality.
Client
Gong Sang Studio
Category
Brand Strategy
Brand Identity
Packaging
Signage
Sector
Beverage
Year
2023
Award London Design Award
MUSE Design AwardCreative Direction Billy Cheung
Brand Design Yuhsuan Huang
Project Management Abby Wang
Interior Design Minhao Tu
Poduction The Print Insititue 印研所
Photography Final_Final Studio 修改次數有限公司