Billy Cheung


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    • P008

    Épais

    𡛂蓓
    Brand Identity
    Brand Strategy




    Épais is a newly found health and beauty concept, as its establishment of a hair salon combined with scalp care center. Through its detailed analysis of scalp health, decluttering from daily hair product consumptions, Épais offers deeply layered scalp care treatments with its organic product lineup. The task was to emphasize the brand's voice: introducing a new and unique market competitor.

               Hair loss has been a common disorder in men and women, with a reported incidence of high general population. Épais is a scalp treatment center that offers an alternative solution beyond hair transplantation, with an innovative approach focus on hair and nutrition.




    Our initial approach was designed with the company’s new market strategy in mind, with the aim of providing an aesthetic environment that would encourage customer engagement. In response to their tagline, 'Hair beauty—Hair growth—Real beauty', we established that achieving a healthy scalp starts with styling and building a healthy body, resulting in true beauty. The identity system was formed using minimal visual elements to project the brand's voice.




    Client
        Épais

    Category        Brand Identity
        Brand Strategy
        Packaging

    Sector
        Beauty & Spa
    Year
        2019
    Agency    Daedalustudio

    Creative Direction    Billy Cheung

    Design    Alice Tsang
        Billy Cheung

    Project Management    Wind Hui

    Copywriting    Augustine Huang

    Print Production    L Force Printing




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