P005
moi nivak
Branding & Identity
Packaging
moi nivak is an online retailer dedicated to curation of contemporary collectibles, carefully select daily collectibles and design items from around the world. Combining a select store and design shop, the select store opens its door to welcome arts and cultural collectible lovers from around the world. Graphic Dpt has developed the brand identity framework to introduce moi nivak as a new player in the field. The brand system comprehends brand strategy, name, stationery and website.
Anchoring the moi nivak identity is our primary typeface, Sunset Gothic—a versatile sans-serif designed by Benjamin Critton for Colophon Foundry. This custom wordmark, inspired by an eclectic fusion of uncredited sans-serif styles, delivers a unique signature while maintaining clear legibility across every touchpoint.
Our choice of Sunset Gothic reflects more than just readability. Its gentle curvature on terminals and strong horizontal strokes mirror the eclectic spirit of moi nivak—a curated destination where collectible groceries meet design-forward products. By weaving this typeface consistently throughout our communications, we reinforce the brand’s sophisticated yet approachable character at every encounter.
Client
滿月文化 Full Moon
Category Brand Identity
Packaging
Sector
Arts & Fashion
Year
2020
Award A' Design Award
MUSE Design Awards
C-IDEA Design AwardCreative Direction Billy Cheung